The new standard in natural retail
The new standard in natural retail
Search. Voice. Touch. Everything about it is natural.
WHAT RETAIL IS UP AGAINST
The way people find products has changed.
Most of retail will not catch up.
WHAT RETAIL IS UP AGAINST
The way people find products has changed.
Most of retail will not catch up.
WHAT RETAIL IS UP AGAINST
The way people find products has changed.
Most of retail will not catch up.
58% of Google searches now end without a click.
AI Overviews, voice assistants, and conversational search are replacing the blue link. The traffic that built DTC brands is evaporating — not because people stopped buying, but because they stopped clicking.
DROP IN ORGANIC CTR WHEN AI OVERVIEWS APPEAR
DROP IN ORGANIC CTR WHEN AI OVERVIEWS APPEAR
61%
ZERO-CLICK RATE ON AI-TRIGGERED QUERIES
ZERO-CLICK RATE ON AI-TRIGGERED QUERIES
83%
GOOGLE SEARCHES WITH ZERO CLICKS
GOOGLE SEARCHES WITH ZERO CLICKS
GOOGLE SEARCHES WITH ZERO CLICKS
OF CONSUMERS USE VOICE AI TO SHOP
OF CONSUMERS USE VOICE AI TO SHOP
OF CONSUMERS USE VOICE AI TO SHOP
VOICE COMMERCE MARKET SIZE, 2025
VOICE COMMERCE MARKET SIZE, 2025
VOICE COMMERCE MARKET SIZE, 2025
OF MOBILE SEARCHES NEVER LEAVE GOOGLE
OF MOBILE SEARCHES NEVER LEAVE GOOGLE
OF MOBILE SEARCHES NEVER LEAVE GOOGLE
HIGHER CONVERSION FROM AI SEARCH
HIGHER CONVERSION FROM AI SEARCH
HIGHER CONVERSION FROM AI SEARCH
Built around you, a store that meets you where you are, and gets out of the way.
Built around you, a store that meets you where you are, and gets out of the way.
{01}
Search —
Describe what you need in your own words. No keywords, no filters. The store understands what you're looking for and shows you what fits.
"I need a protein powder that isn't chalky"
"Gentle sunscreen for a toddler"
"Something for sleep that isn't melatonin"
"Shampoo for color-treated hair, no sulfates"
"High-protein snacks for my kid's lunchbox"
"A daily vitamin that won't upset my stomach"
{01}
Search —
Describe what you need in your own words. No keywords, no filters. The store understands what you're looking for and shows you what fits.
"I need a protein powder that isn't chalky"
"Gentle sunscreen for a toddler"
"Something for sleep that isn't melatonin"
"Shampoo for color-treated hair, no sulfates"
"High-protein snacks for my kid's lunchbox"
"A daily vitamin that won't upset my stomach"
{01}
Search —
Describe what you need in your own words. No keywords, no filters. The store understands what you're looking for and shows you what fits.
"I need a protein powder that isn't chalky"
"Gentle sunscreen for a toddler"
"Something for sleep that isn't melatonin"
"Shampoo for color-treated hair, no sulfates"
"High-protein snacks for my kid's lunchbox"
"A daily vitamin that won't upset my stomach"
{02}
Touch —
Tap your phone to the product's OnDutch sticker. Your order appears. One touch, confirmed.
Your cart, already built
No product names to look up
No logins to manage
Tap. Confirm. Done.
One store. Every reorder.
A place for your favorite things.
{02}
Touch —
Tap your phone to the product's OnDutch sticker. Your order appears. One touch, confirmed.
Your cart, already built
No product names to look up
No logins to manage
Tap. Confirm. Done.
One store. Every reorder.
A place for your favorite things.
{02}
Touch —
Tap your phone to the product's OnDutch sticker. Your order appears. One touch, confirmed.
Your cart, already built
No product names to look up
No logins to manage
Tap. Confirm. Done.
One store. Every reorder.
A place for your favorite things.
{03}
{ 01 }
{ 03 }
Voice —
Title
"Hey Siri, reorder my face wash OnDutch." That's it. Your voice, your catalog, your order — confirmed before you put your phone down.
"Hey Siri, reorder my face wash OnDutch." That's it. Your voice, your catalog, your order — confirmed before you put your phone down.
Reorder from self-curated lists or entire lists
Reorder from self-curated lists or entire lists
No screens, no scrolling, no checkout
No screens, no scrolling, no checkout
No need to remember the specifics
No need to remember the specifics
Skip the hunt. Keep the product.
Skip the hunt. Keep the product.
Your catalog, not the entire internet
Your catalog, not the entire internet
Say it. It ships.
Say it. It ships.
Say hello.
SOURCES
SOURCES
The data behind the shift.
Your passport to endless design adjustments and flexibility.
The data behind the shift.
All statistics referenced on ondutch.com are sourced from industry reports and research.
Get unlimited creativity and all premium features with our monthly All-In-One plan.
All statistics referenced on ondutch.com are sourced from industry reports and research.
58% of Google searches now end without a click
Source: Semrush / SparkToro / Similarweb, 2024–2025 sparktoro.com/blog/2024-zero-click-search-study
61% drop in organic CTR when AI Overviews appear
Source: Seer Interactive, 2024 seerinteractive.com/insights/google-ai-overviews-impact
83% zero-click rate on AI-triggered queries
Source: Ahrefs via Onely, 2025 onely.com/blog/zero-click-search-is-evolving-into-zero-search-discovery
74% of consumers use voice AI to shop
Source: Capital One Shopping Research, 2025 capitaloneshopping.com/research/voice-shopping-statistics
$62B voice commerce market size, 2025
Source: Capital One Shopping Research, 2025 capitaloneshopping.com/research/voice-shopping-statistics
77% of mobile searches never leave Google
Source: SparkToro / Similarweb, State of Search 2024 searchengineland.com/zero-click-searches-up-organic-clicks-down-456660
23× higher conversion stat
Source: Ahrefs via Passionfruit, cited by Onely, 2025 onely.com/blog/zero-click-search-is-evolving-into-zero-search-discovery
58% of Google searches now end without a click
Source: Semrush / SparkToro / Similarweb, 2024–2025 sparktoro.com/blog/2024-zero-click-search-study
61% drop in organic CTR when AI Overviews appear
Source: Seer Interactive, 2024 seerinteractive.com/insights/google-ai-overviews-impact
83% zero-click rate on AI-triggered queries
Source: Ahrefs via Onely, 2025 onely.com/blog/zero-click-search-is-evolving-into-zero-search-discovery
74% of consumers use voice AI to shop
Source: Capital One Shopping Research, 2025 capitaloneshopping.com/research/voice-shopping-statistics
$62B voice commerce market size, 2025
Source: Capital One Shopping Research, 2025 capitaloneshopping.com/research/voice-shopping-statistics
77% of mobile searches never leave Google
Source: SparkToro / Similarweb, State of Search 2024 searchengineland.com/zero-click-searches-up-organic-clicks-down-456660
23× higher conversion stat
Source: Ahrefs via Passionfruit, cited by Onely, 2025 onely.com/blog/zero-click-search-is-evolving-into-zero-search-discovery
58% of Google searches now end without a click
Source: Semrush / SparkToro / Similarweb, 2024–2025 sparktoro.com/blog/2024-zero-click-search-study
61% drop in organic CTR when AI Overviews appear
Source: Seer Interactive, 2024 seerinteractive.com/insights/google-ai-overviews-impact
83% zero-click rate on AI-triggered queries
Source: Ahrefs via Onely, 2025 onely.com/blog/zero-click-search-is-evolving-into-zero-search-discovery
74% of consumers use voice AI to shop
Source: Capital One Shopping Research, 2025 capitaloneshopping.com/research/voice-shopping-statistics
$62B voice commerce market size, 2025
Source: Capital One Shopping Research, 2025 capitaloneshopping.com/research/voice-shopping-statistics
77% of mobile searches never leave Google
Source: SparkToro / Similarweb, State of Search 2024 searchengineland.com/zero-click-searches-up-organic-clicks-down-456660
23× higher conversion stat
Source: Ahrefs via Passionfruit, cited by Onely, 2025 onely.com/blog/zero-click-search-is-evolving-into-zero-search-discovery
Last updated: February 2026
Questions?
Button Label
Questions?
The shelf is almost ready.
Summer 2026.
We're curating our launch brands now. Interested in being carried?
The new standard in natural retail
The new standard in natural retail
Search. Voice. Touch. Everything about it is natural.
WHAT RETAIL IS UP AGAINST
The way people find products has changed.
Most of retail will not catch up.
WHAT RETAIL IS UP AGAINST
The way people find products has changed.
Most of retail will not catch up.
WHAT RETAIL IS UP AGAINST
The way people find products has changed.
Most of retail will not catch up.
58% of Google searches now end without a click.
AI Overviews, voice assistants, and conversational search are replacing the blue link. The traffic that built DTC brands is evaporating — not because people stopped buying, but because they stopped clicking.
DROP IN ORGANIC CTR WHEN AI OVERVIEWS APPEAR
DROP IN ORGANIC CTR WHEN AI OVERVIEWS APPEAR
61%
ZERO-CLICK RATE ON AI-TRIGGERED QUERIES
ZERO-CLICK RATE ON AI-TRIGGERED QUERIES
83%
GOOGLE SEARCHES WITH ZERO CLICKS
GOOGLE SEARCHES WITH ZERO CLICKS
GOOGLE SEARCHES WITH ZERO CLICKS
OF CONSUMERS USE VOICE AI TO SHOP
OF CONSUMERS USE VOICE AI TO SHOP
OF CONSUMERS USE VOICE AI TO SHOP
VOICE COMMERCE MARKET SIZE, 2025
VOICE COMMERCE MARKET SIZE, 2025
VOICE COMMERCE MARKET SIZE, 2025
OF MOBILE SEARCHES NEVER LEAVE GOOGLE
OF MOBILE SEARCHES NEVER LEAVE GOOGLE
OF MOBILE SEARCHES NEVER LEAVE GOOGLE
HIGHER CONVERSION FROM AI SEARCH
HIGHER CONVERSION FROM AI SEARCH
HIGHER CONVERSION FROM AI SEARCH
Built around you, a store that meets you where you are, and gets out of the way.
Built around you, a store that meets you where you are, and gets out of the way.
{01}
Search —
Describe what you need in your own words. No keywords, no filters. The store understands what you're looking for and shows you what fits.
"I need a protein powder that isn't chalky"
"Gentle sunscreen for a toddler"
"Something for sleep that isn't melatonin"
"Shampoo for color-treated hair, no sulfates"
"High-protein snacks for my kid's lunchbox"
"A daily vitamin that won't upset my stomach"
{01}
Search —
Describe what you need in your own words. No keywords, no filters. The store understands what you're looking for and shows you what fits.
"I need a protein powder that isn't chalky"
"Gentle sunscreen for a toddler"
"Something for sleep that isn't melatonin"
"Shampoo for color-treated hair, no sulfates"
"High-protein snacks for my kid's lunchbox"
"A daily vitamin that won't upset my stomach"
{01}
Search —
Describe what you need in your own words. No keywords, no filters. The store understands what you're looking for and shows you what fits.
"I need a protein powder that isn't chalky"
"Gentle sunscreen for a toddler"
"Something for sleep that isn't melatonin"
"Shampoo for color-treated hair, no sulfates"
"High-protein snacks for my kid's lunchbox"
"A daily vitamin that won't upset my stomach"
{02}
Touch —
Tap your phone to the product's OnDutch sticker. Your order appears. One touch, confirmed.
Your cart, already built
No product names to look up
No logins to manage
Tap. Confirm. Done.
One store. Every reorder.
A place for your favorite things.
{02}
Touch —
Tap your phone to the product's OnDutch sticker. Your order appears. One touch, confirmed.
Your cart, already built
No product names to look up
No logins to manage
Tap. Confirm. Done.
One store. Every reorder.
A place for your favorite things.
{02}
Touch —
Tap your phone to the product's OnDutch sticker. Your order appears. One touch, confirmed.
Your cart, already built
No product names to look up
No logins to manage
Tap. Confirm. Done.
One store. Every reorder.
A place for your favorite things.
{03}
{ 01 }
{ 03 }
Voice —
Title
"Hey Siri, reorder my face wash OnDutch." That's it. Your voice, your catalog, your order — confirmed before you put your phone down.
"Hey Siri, reorder my face wash OnDutch." That's it. Your voice, your catalog, your order — confirmed before you put your phone down.
Reorder from self-curated lists or entire lists
Reorder from self-curated lists or entire lists
No screens, no scrolling, no checkout
No screens, no scrolling, no checkout
No need to remember the specifics
No need to remember the specifics
Skip the hunt. Keep the product.
Skip the hunt. Keep the product.
Your catalog, not the entire internet
Your catalog, not the entire internet
Say it. It ships.
Say it. It ships.
Say hello.
SOURCES
SOURCES
The data behind the shift.
Your passport to endless design adjustments and flexibility.
The data behind the shift.
All statistics referenced on ondutch.com are sourced from industry reports and research.
Get unlimited creativity and all premium features with our monthly All-In-One plan.
All statistics referenced on ondutch.com are sourced from industry reports and research.
58% of Google searches now end without a click
Source: Semrush / SparkToro / Similarweb, 2024–2025 sparktoro.com/blog/2024-zero-click-search-study
61% drop in organic CTR when AI Overviews appear
Source: Seer Interactive, 2024 seerinteractive.com/insights/google-ai-overviews-impact
83% zero-click rate on AI-triggered queries
Source: Ahrefs via Onely, 2025 onely.com/blog/zero-click-search-is-evolving-into-zero-search-discovery
74% of consumers use voice AI to shop
Source: Capital One Shopping Research, 2025 capitaloneshopping.com/research/voice-shopping-statistics
$62B voice commerce market size, 2025
Source: Capital One Shopping Research, 2025 capitaloneshopping.com/research/voice-shopping-statistics
77% of mobile searches never leave Google
Source: SparkToro / Similarweb, State of Search 2024 searchengineland.com/zero-click-searches-up-organic-clicks-down-456660
23× higher conversion stat
Source: Ahrefs via Passionfruit, cited by Onely, 2025 onely.com/blog/zero-click-search-is-evolving-into-zero-search-discovery
58% of Google searches now end without a click
Source: Semrush / SparkToro / Similarweb, 2024–2025 sparktoro.com/blog/2024-zero-click-search-study
61% drop in organic CTR when AI Overviews appear
Source: Seer Interactive, 2024 seerinteractive.com/insights/google-ai-overviews-impact
83% zero-click rate on AI-triggered queries
Source: Ahrefs via Onely, 2025 onely.com/blog/zero-click-search-is-evolving-into-zero-search-discovery
74% of consumers use voice AI to shop
Source: Capital One Shopping Research, 2025 capitaloneshopping.com/research/voice-shopping-statistics
$62B voice commerce market size, 2025
Source: Capital One Shopping Research, 2025 capitaloneshopping.com/research/voice-shopping-statistics
77% of mobile searches never leave Google
Source: SparkToro / Similarweb, State of Search 2024 searchengineland.com/zero-click-searches-up-organic-clicks-down-456660
23× higher conversion stat
Source: Ahrefs via Passionfruit, cited by Onely, 2025 onely.com/blog/zero-click-search-is-evolving-into-zero-search-discovery
58% of Google searches now end without a click
Source: Semrush / SparkToro / Similarweb, 2024–2025 sparktoro.com/blog/2024-zero-click-search-study
61% drop in organic CTR when AI Overviews appear
Source: Seer Interactive, 2024 seerinteractive.com/insights/google-ai-overviews-impact
83% zero-click rate on AI-triggered queries
Source: Ahrefs via Onely, 2025 onely.com/blog/zero-click-search-is-evolving-into-zero-search-discovery
74% of consumers use voice AI to shop
Source: Capital One Shopping Research, 2025 capitaloneshopping.com/research/voice-shopping-statistics
$62B voice commerce market size, 2025
Source: Capital One Shopping Research, 2025 capitaloneshopping.com/research/voice-shopping-statistics
77% of mobile searches never leave Google
Source: SparkToro / Similarweb, State of Search 2024 searchengineland.com/zero-click-searches-up-organic-clicks-down-456660
23× higher conversion stat
Source: Ahrefs via Passionfruit, cited by Onely, 2025 onely.com/blog/zero-click-search-is-evolving-into-zero-search-discovery
Last updated: February 2026
Questions?
Button Label
Questions?
The shelf is almost ready.
Summer 2026.
We're curating our launch brands now. Interested in being carried?
The new standard in natural retail
The new standard in natural retail
Search. Voice. Touch. Everything about it is natural.
WHAT RETAIL IS UP AGAINST
The way people find products has changed.
Most of retail will not catch up.
WHAT RETAIL IS UP AGAINST
The way people find products has changed.
Most of retail will not catch up.
WHAT RETAIL IS UP AGAINST
The way people find products has changed.
Most of retail will not catch up.
58% of Google searches now end without a click.
AI Overviews, voice assistants, and conversational search are replacing the blue link. The traffic that built DTC brands is evaporating — not because people stopped buying, but because they stopped clicking.
DROP IN ORGANIC CTR WHEN AI OVERVIEWS APPEAR
DROP IN ORGANIC CTR WHEN AI OVERVIEWS APPEAR
61%
ZERO-CLICK RATE ON AI-TRIGGERED QUERIES
ZERO-CLICK RATE ON AI-TRIGGERED QUERIES
83%
GOOGLE SEARCHES WITH ZERO CLICKS
GOOGLE SEARCHES WITH ZERO CLICKS
GOOGLE SEARCHES WITH ZERO CLICKS
OF CONSUMERS USE VOICE AI TO SHOP
OF CONSUMERS USE VOICE AI TO SHOP
OF CONSUMERS USE VOICE AI TO SHOP
VOICE COMMERCE MARKET SIZE, 2025
VOICE COMMERCE MARKET SIZE, 2025
VOICE COMMERCE MARKET SIZE, 2025
OF MOBILE SEARCHES NEVER LEAVE GOOGLE
OF MOBILE SEARCHES NEVER LEAVE GOOGLE
OF MOBILE SEARCHES NEVER LEAVE GOOGLE
HIGHER CONVERSION FROM AI SEARCH
HIGHER CONVERSION FROM AI SEARCH
HIGHER CONVERSION FROM AI SEARCH
Built around you, a store that meets you where you are, and gets out of the way.
Built around you, a store that meets you where you are, and gets out of the way.
{01}
Search —
Describe what you need in your own words. No keywords, no filters. The store understands what you're looking for and shows you what fits.
"I need a protein powder that isn't chalky"
"Gentle sunscreen for a toddler"
"Something for sleep that isn't melatonin"
"Shampoo for color-treated hair, no sulfates"
"High-protein snacks for my kid's lunchbox"
"A daily vitamin that won't upset my stomach"
{01}
Search —
Describe what you need in your own words. No keywords, no filters. The store understands what you're looking for and shows you what fits.
"I need a protein powder that isn't chalky"
"Gentle sunscreen for a toddler"
"Something for sleep that isn't melatonin"
"Shampoo for color-treated hair, no sulfates"
"High-protein snacks for my kid's lunchbox"
"A daily vitamin that won't upset my stomach"
{01}
Search —
Describe what you need in your own words. No keywords, no filters. The store understands what you're looking for and shows you what fits.
"I need a protein powder that isn't chalky"
"Gentle sunscreen for a toddler"
"Something for sleep that isn't melatonin"
"Shampoo for color-treated hair, no sulfates"
"High-protein snacks for my kid's lunchbox"
"A daily vitamin that won't upset my stomach"
{02}
Touch —
Tap your phone to the product's OnDutch sticker. Your order appears. One touch, confirmed.
Your cart, already built
No product names to look up
No logins to manage
Tap. Confirm. Done.
One store. Every reorder.
A place for your favorite things.
{02}
Touch —
Tap your phone to the product's OnDutch sticker. Your order appears. One touch, confirmed.
Your cart, already built
No product names to look up
No logins to manage
Tap. Confirm. Done.
One store. Every reorder.
A place for your favorite things.
{02}
Touch —
Tap your phone to the product's OnDutch sticker. Your order appears. One touch, confirmed.
Your cart, already built
No product names to look up
No logins to manage
Tap. Confirm. Done.
One store. Every reorder.
A place for your favorite things.
{03}
{ 01 }
{ 03 }
Voice —
Title
"Hey Siri, reorder my face wash OnDutch." That's it. Your voice, your catalog, your order — confirmed before you put your phone down.
"Hey Siri, reorder my face wash OnDutch." That's it. Your voice, your catalog, your order — confirmed before you put your phone down.
Reorder from self-curated lists or entire lists
Reorder from self-curated lists or entire lists
No screens, no scrolling, no checkout
No screens, no scrolling, no checkout
No need to remember the specifics
No need to remember the specifics
Skip the hunt. Keep the product.
Skip the hunt. Keep the product.
Your catalog, not the entire internet
Your catalog, not the entire internet
Say it. It ships.
Say it. It ships.
Say hello.
SOURCES
SOURCES
The data behind the shift.
Your passport to endless design adjustments and flexibility.
The data behind the shift.
All statistics referenced on ondutch.com are sourced from industry reports and research.
Get unlimited creativity and all premium features with our monthly All-In-One plan.
All statistics referenced on ondutch.com are sourced from industry reports and research.
58% of Google searches now end without a click
Source: Semrush / SparkToro / Similarweb, 2024–2025 sparktoro.com/blog/2024-zero-click-search-study
61% drop in organic CTR when AI Overviews appear
Source: Seer Interactive, 2024 seerinteractive.com/insights/google-ai-overviews-impact
83% zero-click rate on AI-triggered queries
Source: Ahrefs via Onely, 2025 onely.com/blog/zero-click-search-is-evolving-into-zero-search-discovery
74% of consumers use voice AI to shop
Source: Capital One Shopping Research, 2025 capitaloneshopping.com/research/voice-shopping-statistics
$62B voice commerce market size, 2025
Source: Capital One Shopping Research, 2025 capitaloneshopping.com/research/voice-shopping-statistics
77% of mobile searches never leave Google
Source: SparkToro / Similarweb, State of Search 2024 searchengineland.com/zero-click-searches-up-organic-clicks-down-456660
23× higher conversion stat
Source: Ahrefs via Passionfruit, cited by Onely, 2025 onely.com/blog/zero-click-search-is-evolving-into-zero-search-discovery
58% of Google searches now end without a click
Source: Semrush / SparkToro / Similarweb, 2024–2025 sparktoro.com/blog/2024-zero-click-search-study
61% drop in organic CTR when AI Overviews appear
Source: Seer Interactive, 2024 seerinteractive.com/insights/google-ai-overviews-impact
83% zero-click rate on AI-triggered queries
Source: Ahrefs via Onely, 2025 onely.com/blog/zero-click-search-is-evolving-into-zero-search-discovery
74% of consumers use voice AI to shop
Source: Capital One Shopping Research, 2025 capitaloneshopping.com/research/voice-shopping-statistics
$62B voice commerce market size, 2025
Source: Capital One Shopping Research, 2025 capitaloneshopping.com/research/voice-shopping-statistics
77% of mobile searches never leave Google
Source: SparkToro / Similarweb, State of Search 2024 searchengineland.com/zero-click-searches-up-organic-clicks-down-456660
23× higher conversion stat
Source: Ahrefs via Passionfruit, cited by Onely, 2025 onely.com/blog/zero-click-search-is-evolving-into-zero-search-discovery
58% of Google searches now end without a click
Source: Semrush / SparkToro / Similarweb, 2024–2025 sparktoro.com/blog/2024-zero-click-search-study
61% drop in organic CTR when AI Overviews appear
Source: Seer Interactive, 2024 seerinteractive.com/insights/google-ai-overviews-impact
83% zero-click rate on AI-triggered queries
Source: Ahrefs via Onely, 2025 onely.com/blog/zero-click-search-is-evolving-into-zero-search-discovery
74% of consumers use voice AI to shop
Source: Capital One Shopping Research, 2025 capitaloneshopping.com/research/voice-shopping-statistics
$62B voice commerce market size, 2025
Source: Capital One Shopping Research, 2025 capitaloneshopping.com/research/voice-shopping-statistics
77% of mobile searches never leave Google
Source: SparkToro / Similarweb, State of Search 2024 searchengineland.com/zero-click-searches-up-organic-clicks-down-456660
23× higher conversion stat
Source: Ahrefs via Passionfruit, cited by Onely, 2025 onely.com/blog/zero-click-search-is-evolving-into-zero-search-discovery
Last updated: February 2026
Questions?
Button Label
Questions?
The shelf is almost ready.
Summer 2026.
We're curating our launch brands now. Interested in being carried?